EP something more brief (logo designs)

HEART OF THE SEA (impact of littering on marine life) 

A system that presents the damage of plastic in the ocean. The aim of this log would be to present sealife to plastic ratio, the number of fish in the sea, and the rate of pollution.

Initial logo design 

Incorporating a beer can holder into the shell of a turtle as a signifier to the plastic littering the topic of our question. Rings could be used as the signifiers for the tracking of the severity of the issue in question. The colors here are too relevant. Would change colors to fit a more pressing/intense theme. 

Putting the turtle inside the center of a set of rings to accentuate the logo, colors again not the final choice. 

Coral Colourway 

Choosing a 'coral' colorway to draw a stronger reference to the issue the logo is trying to address. The colors bring the form of the turtle out more clearly here.

Removing the black outline on the turtle makes it a more clear image. 

Slightly less cluttered. Half-cut rings here create a more fish-like 'scaley' aesthetic here. Free's up space in the center of the logo, 

Again without the coral colored rings. 

Rings connected in a figure of 8 

The rings connected again but through a line from the center of the circles instead. 

Logo Design (Bobby Whaler)

The shape of the fish was based on the form of a plastic bottle as to tie to the plastic litter. The heart measures the life of the fish, growing/decreasing in size as fish numbers are impacted by plastic littering. Bones connotate death. The fins represent the growing rate of plastic pollution. The eyes present the fish to the plastic ratio (i.e. Great Pacific garbage patch is 60/40 plastic to seas life) reef inspired colorway for the fish's body, with complementary colors used alongside. 

In Context  

We chose to use Futura as the typeface to accompany our logo as we felt the geometric typeface communicated a sense of urgency through the clarity of the lacking of any ligatures between the type; as well as the future being used extensively throughout advertisements and logos, possibly making the whole aesthetic of the branded logo more recognizable to our audience. Also, the closed counter in the 'O' in Futura typeface is a perfectly round circle, creating a subtle visual tie to the eye of the fish we used for the logo. 

Here is an example of where we'd expect the logo to be presented in context. We figured the logo would be most effective on branded packaging, handouts (i.e. cards/brochures), and on billboards, as to communicate the message to as large an audience as possible. Below are some videos and images of the logo in context.