Installation Pamphlet

Colour Palette 

Experimenting with colour palettes that complement the aesthetic of Lush. Use of geometric shapes as a reference to Wassily Kandinski.

Pamplet Mockups 

Pamphlet development presenting information on synesthesia and its relevance to the projection. Use of geometric shapes as an homage to Wassily Kadinskis synesthesia interpretations. 

Shredded Collage 

Pamphlets for Installation

Pamphlets photographed in context. 

Video (final)

I decided to edit the visuals of the video so that the bubbled effect was present throughout the video. I felt this created a more unified video as the separation between the intro (with the bubble effect) and 2nd half felt a bit disjointed after review. 

The music used compliments the fluid flow of the visuals on screen and the typeface isn't interfered with by the effects chosen, when projected onto a colourful and bold surface (as to draw relation to synesthetsia and Lush), this piece of multi-sensory design will feel a lot more complete and i'll have a better gage of how it could work in a shopping installation piece environment. 

Link 

https://youtu.be/kVUEEHHMVJY

PROJECTION (video) development

Changed the composition fo the video so that it replicates the image of a Lush bath bomb bubbling. The message is still clear with the bubbling visual, but the 2nd half of the video doesn't use this effect, as to make a clear definition between the intro of the video and the main part of it. 

Song/sound added to bring add another element o the mutli-sensory design, and also to influence the visuals (in part) potentially of people who have synesthesa and want to experience the installation. Music is calming and slow as to replicate the type of music normally used in Lush stores and in their playlists. 

Video Link 

https://youtu.be/Q0XGobRCSyE

Screenshots

VIDEO DEVLOPMENT

Description

I wanted the projection to present the warm and therapeutic aspects of Lush and how there use of sensory design throughout the store informs an approachable an interesting environment for people who have synesthesia (chromesthesia in particular). This video aims to present the visuals seen by people with synesthesia (blurred bright colours) and how these morph and change depending on different sensory stimulants. 

I used a (bold) Helvetica typeface and a custom Lush inspired typeface through the projections and supporting works, as these are the too most frequently used typefaces in all of Lush's stores and online. The 'Helvetica's' cutting off of horizontal and vertical lines in the sans-serif font - used in conjunction with the hand drawn serif styled 'Lush' typeface creates an interesting and clear contrast in the 'I see' slogan. 

The Helvetica 'i' creates a distinction in the slogan, almost a starting point for the reader to draw perspective from when seeing the projection and reading supporting works. The fluid hand drawn styled Lush typeface compliments this and provides a sense of hierarchy in the slogan, with it presenting a more subtle presence in the slogan, which can be see clearly in the projection. 

While the visuals do connote the colourful aesthetic of Lush, and there is a clear link to synesthesia in the contents, but there needs to be a more direct link to the use of sensory design in this projection. This could be through the use of music that relates to the calming effect I want to present in these installations or through the distortion of the imagery. 

Video link

https://youtu.be/xdpagWzwuvM

Video experiments

Experiments with the colours and type used within a potential projection. Trying to emulate the calming effect of Lush stores and their use of bold bright colours in contrast to minimal furnishings. The main aim of the final projection and developments will be to bring awareness to synesthesia in an environment (lush store) that is accommodating to the visual impairment and influences it too. Lush having a playlist inspired by synesthesia along with their unorthodox approach to expanding what their shop 'means' through new additions such as hair salons, is all the more reason to trust them in accommodating an installation in the aim of showcasing and bringing awareness to synesthesia. 

This design was very much not in the style of Lush but was simply a test to see how I could create a sense of distortion/mirage in colour that draws similarities to what people with synesthesia see when stimulated by certain sounds. 

Conceptual pieces - drawing 'links' between senses? 

Like this piece but not within the confines of this project, it doesn't match the aesthetic I'm looking to present (calming). 

Eye - referring connection (signal bars) to another source or sense. 

This is definitely more along the lines of Lush use of colour in their branding. It was inspired by Melissa McCracken paintings and her expressive use of colour, the bluring of the image moving irregularly similar to the non-uniform projections of colour that people with synesthesia seen when triggered by another sense. 

Eye emerging from Lush logo (in lush inspired typeface) as to draw reference to the sense of vision. This could be expanded upon with the projection draw reference to other senses.

New Direction

Considering that Lush have such a clear aesthetic to their packaging of products, it may be counterproductive to try re-brand a new product launch for Lush. 

Considering Lush have shown how invested they are in the customer experience through unconventional methods such as their in store installations, it would make more sense to follow this same train of thinking and encapsulate a new product of theirs through curating a multi-sensory experience design, similar to that of the works of Bombass & Parr (referenced in project proposal). 

Outcomes: 

• Projection 
• Pamphlet 
• Installation

Aesthetic of Lush Stores

Across all of 'Lush' stores, the same colour (black) is used to frame all of there product. Used in conjunction with the generally bold colours seen within all their products, the complementary tones of the dar furnishings/storage units in the stores to the bright colourful products create a clear identity for the brand, and allows for the product to be the focal point of the shops. 

Here is a selection of Lush store all following the same aesthetic, but all with their own quirks to them that defines them as their own. 

 Leeds 

Situated in the centre of Leeds, this store sports the chalkboard typeface through the store, which can be seen in most stores across the country. The black colourway is used through the store as to accentuate the products, with a shop front window piece installation presenting a bold colourful set of ribbons cascading from the roof to the products being displayed. A small store, but clearly follows the trademark aesthetic of Lush stores. 

Bournemouth 

The Bournemouth stores sports a similar aesthetic, but with a grand exterior leading into the trademark interior of Lush stores, this store has a personality of its own, while still keeping very relevant and true to the Lush style. 

Liverpool 

The Liverpool Lush store is the largest in the world, with a HairLab - Lush’s first salon, a permanent florist - selling locally sourced and in-season bouquets (wrapped in 100% compostable packaging), the Lush Spa, Culture Corner (collection of perfumery books, and test 29 exclusive perfumes from Lush’s history), and the store features Liverpool houses the entire Lush music collection. 

This store shows how willing Lush is to branch their business out in multiple fields within the retail industry. It also shows how willing they are to create 'experiences' for their customers, showing a clear consumer-orientated strategy rather than a product-centric strategy. - Instead of rebranding a new product launch, the outcome could be an installation in store (similar to the innocent smoothie launch Bombass & Parr designed) - seeing as there's such a clear aesthetic to the packing of their products, installation/pop up store would be a more realistic form of collaboration with Lush - especially seeing as they have clearly shown interest/awareness of synesthetia with the self-title vinyl, through their 'Lush Music Collection'. 

Lush Music Collection - Synesthesia 

Lush feature a soundtrack named after synesthesia!

As described on their website, the playlist is described as 'Blissful bird song and an orchestral score place you in the Dorset countryside on a perfect English Sunday morning. Passing through the day and into a fantastical twilight of majestic soundscapes of bird chorus you are eventually led into the heart of a still, dark forest as night closes in.

With a focus on the therapeutic features of music and the products they make, an installation that implements these features in the store would be very fitting. But obviously in direct relation to synesthesia. 

Manchester 

The Manchester Arndale store features a greenhouse of sorts, for 60 house plants to grow, showcasing the fresh ingredients that go into the eco-friendly brand's products. It also doubles up as a consultation area for private skincare consultations. This feature to the store personifies the environmentally friendly approach to everything they do through the company - this ethical consideration will need to be considered if making an installation or designing new product launch.