VIDEO DEVLOPMENT

Description

I wanted the projection to present the warm and therapeutic aspects of Lush and how there use of sensory design throughout the store informs an approachable an interesting environment for people who have synesthesia (chromesthesia in particular). This video aims to present the visuals seen by people with synesthesia (blurred bright colours) and how these morph and change depending on different sensory stimulants. 

I used a (bold) Helvetica typeface and a custom Lush inspired typeface through the projections and supporting works, as these are the too most frequently used typefaces in all of Lush's stores and online. The 'Helvetica's' cutting off of horizontal and vertical lines in the sans-serif font - used in conjunction with the hand drawn serif styled 'Lush' typeface creates an interesting and clear contrast in the 'I see' slogan. 

The Helvetica 'i' creates a distinction in the slogan, almost a starting point for the reader to draw perspective from when seeing the projection and reading supporting works. The fluid hand drawn styled Lush typeface compliments this and provides a sense of hierarchy in the slogan, with it presenting a more subtle presence in the slogan, which can be see clearly in the projection. 

While the visuals do connote the colourful aesthetic of Lush, and there is a clear link to synesthesia in the contents, but there needs to be a more direct link to the use of sensory design in this projection. This could be through the use of music that relates to the calming effect I want to present in these installations or through the distortion of the imagery. 

Video link

https://youtu.be/xdpagWzwuvM