Experiments with the colours and type used within a potential projection. Trying to emulate the calming effect of Lush stores and their use of bold bright colours in contrast to minimal furnishings. The main aim of the final projection and developments will be to bring awareness to synesthesia in an environment (lush store) that is accommodating to the visual impairment and influences it too. Lush having a playlist inspired by synesthesia along with their unorthodox approach to expanding what their shop 'means' through new additions such as hair salons, is all the more reason to trust them in accommodating an installation in the aim of showcasing and bringing awareness to synesthesia.
This design was very much not in the style of Lush but was simply a test to see how I could create a sense of distortion/mirage in colour that draws similarities to what people with synesthesia see when stimulated by certain sounds.
Conceptual pieces - drawing 'links' between senses?
Like this piece but not within the confines of this project, it doesn't match the aesthetic I'm looking to present (calming).
This is definitely more along the lines of Lush use of colour in their branding. It was inspired by Melissa McCracken paintings and her expressive use of colour, the bluring of the image moving irregularly similar to the non-uniform projections of colour that people with synesthesia seen when triggered by another sense.
Eye emerging from Lush logo (in lush inspired typeface) as to draw reference to the sense of vision. This could be expanded upon with the projection draw reference to other senses.
No comments:
Post a Comment