Considering that Lush have such a clear aesthetic to their packaging of products, it may be counterproductive to try re-brand a new product launch for Lush.
Considering Lush have shown how invested they are in the customer experience through unconventional methods such as their in store installations, it would make more sense to follow this same train of thinking and encapsulate a new product of theirs through curating a multi-sensory experience design, similar to that of the works of Bombass & Parr (referenced in project proposal).
Outcomes:
- Projection
- Pamphlet
- Installation
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