Aesthetic of Lush Stores

Across all of 'Lush' stores, the same colour (black) is used to frame all of there product. Used in conjunction with the generally bold colours seen within all their products, the complementary tones of the dar furnishings/storage units in the stores to the bright colourful products create a clear identity for the brand, and allows for the product to be the focal point of the shops. 

Here is a selection of Lush store all following the same aesthetic, but all with their own quirks to them that defines them as their own. 

 Leeds 

Situated in the centre of Leeds, this store sports the chalkboard typeface through the store, which can be seen in most stores across the country. The black colourway is used through the store as to accentuate the products, with a shop front window piece installation presenting a bold colourful set of ribbons cascading from the roof to the products being displayed. A small store, but clearly follows the trademark aesthetic of Lush stores. 

Bournemouth 

The Bournemouth stores sports a similar aesthetic, but with a grand exterior leading into the trademark interior of Lush stores, this store has a personality of its own, while still keeping very relevant and true to the Lush style. 

Liverpool 

The Liverpool Lush store is the largest in the world, with a HairLab - Lush’s first salon, a permanent florist - selling locally sourced and in-season bouquets (wrapped in 100% compostable packaging), the Lush Spa, Culture Corner (collection of perfumery books, and test 29 exclusive perfumes from Lush’s history), and the store features Liverpool houses the entire Lush music collection. 

This store shows how willing Lush is to branch their business out in multiple fields within the retail industry. It also shows how willing they are to create 'experiences' for their customers, showing a clear consumer-orientated strategy rather than a product-centric strategy. - Instead of rebranding a new product launch, the outcome could be an installation in store (similar to the innocent smoothie launch Bombass & Parr designed) - seeing as there's such a clear aesthetic to the packing of their products, installation/pop up store would be a more realistic form of collaboration with Lush - especially seeing as they have clearly shown interest/awareness of synesthetia with the self-title vinyl, through their 'Lush Music Collection'. 

Lush Music Collection - Synesthesia 

Lush feature a soundtrack named after synesthesia!

As described on their website, the playlist is described as 'Blissful bird song and an orchestral score place you in the Dorset countryside on a perfect English Sunday morning. Passing through the day and into a fantastical twilight of majestic soundscapes of bird chorus you are eventually led into the heart of a still, dark forest as night closes in.

With a focus on the therapeutic features of music and the products they make, an installation that implements these features in the store would be very fitting. But obviously in direct relation to synesthesia. 

Manchester 

The Manchester Arndale store features a greenhouse of sorts, for 60 house plants to grow, showcasing the fresh ingredients that go into the eco-friendly brand's products. It also doubles up as a consultation area for private skincare consultations. This feature to the store personifies the environmentally friendly approach to everything they do through the company - this ethical consideration will need to be considered if making an installation or designing new product launch.