Rethinking approach of Lush 'product launch'

Name of Product

Synesthesia is a medical condition and needs to be treated with the respect that comes with, in the works so far Synesthesia is directly referencing in the work, but if this project is in the aim of bringing awareness to the medical condition (while also presenting multi-sensory design within the retail industry) the wording with the rest of my designs may need to be a bit more considerate, as to not make individuals with synesthesia feel poorly represented or attacked by the messaging in the outcome. 

The name of the launch will need to be more personal/less descriptive:

Old example - feels a bit too direct with the title of the collage simply being 'synesthesia', instead of hinting to it in a more considerate way. 

Mockup of an interchangeable slogan that could be used alongside a product for lush -with the focus being on highlighting the fundamental characterisations of synesthesia. 

In reference to personal intentions of the product launch; one way this could be presented is through a potentially reflective packaging/design, that communicates the almost mirages people of synesthesia see when triggered - this also places the focus back on the person using the product - reaffirming the message of the product on synesthesia.  The aim of this product should be to empower people with synesthesia. With a projection to go alongside this proposed product launch, the projection could also incorporate the focus on the viewer by projection onto reflective surfaces. 

Could the name of the product be something like - 'Synth' - using part of the word synesthesia and while drawing relation to the musical instrument.