Wednesday, 14 October 2020

Extended Practice - Task 1 - Statement of Intent


Going into the creative industry, I want to keep my design skillset broad as possible as I want my style of working to be transferable to as many fields of working as possible. Saying this, most of my work has revolved around  installation art, creating interactive spaces where the audience directly influences the outcome. I enjoy using analogue processes, to create almost set pieces, in conjunction with digital projections in these installations but looking to the future I’d like to branch out from these installation styled works and move to the branding and/or designing within an experiential event agency. Over the summer i’ve been working on the branding of a local music label which has helped me gain more experience in creating a strong identity to a project, where in the past I have jumped between different aesthetics throughout my projects as I’ve found this sense of spontaneity helpful in creating outcomes that are fresh and different to my past works. 


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