Brief Reviews

 

1. The brief needs to define what the name of the fast-food chain to give a starting point/reference to build the brand around 
2. Why's the target demographic so small. Keeping the branding contemporary and aimed at a younger audience is one thing, but limiting the target audience to an age range as specific as this feels limiting and is also quite vague, which complicates what they're wanting the outcome to look like. 
3. Will the Spanish food be focused on a particular region? This would entail a particular aesthetic if it's trying to present an authentic Spanish branded aesthetic. 
4. Needs more context as to where the restaurant will be situated, what the kind of packaging will be (sustainable considerations), 
5. The underlying question isn't very clear, where do they aim to be situated in their respective market? Do they pride themselves on their ingredients? Are they a start-up company or are they established?

This brief has the starting of a good idea, there needs to be more detail on the values of the business as a whole, as to give more context to build a unique branded identity. 

1. Too personal 'My friend'. 
2. What will they be branding, bit vague, needs more context as to what they will be branding. Is it a socially distanced event or an online platform?
3. Is there a specific aesthetic the DJ's looking for?
4. Will this brief include promotional designs i.e. Instagram posts, posters, etc. 
5. 'The branding should convey interactivity' is a bit vague. Could they of referenced a certain genre of music to create

Title is a bit misleading, the criteria for the outcome is vague and the mandatory requirements should have been included in the brief description.