Monday, 30 November 2020

Practical questions

  1. Identify key themes within essay and research (blogs) 
  2. Choose one theme. 
  3. Build three initial ideas/plans from this. (Choosing a specific idea to re-enforce over and again) 

Key themes: 

  • Psychological and physiological concepts and techniques in the aim of showcasing the ability to elicit stronger emotional responses through sensory design, marketing and architecture techniques. 
  • Multi-sensory design and sensory marketing techniques and uses of sensory design within the field of the retail 
  • Use of sensorial cues to evoke emotional responses from consumers, to create a stronger identity
  • Sensory design within the field of sensory architecture, theories of Phenomenology and to how it situates knowledge in the body
  • Presenting the argument between the dominant sense of vision  and the other suppressed senses
  • Sensory design in the context of therapy - Reference blog on synesthesia 
  • How sensory incorporates a strong sense of inclusiveness - the effectiveness of sensory design in the context of therapy
  • Using VR to replicate synaesthesia in a retail environment – connection – multisensory 
  • Redesigning a space or area based on your knowledge – simplify (potentially a VR piece or a rebranding of a company within the retail industry) 
  • Choosing a specific idea to re-enforce over and again 
  • Plan – ideas for practical – sensory rooms 
  • Something bland – make it interesting having a connection.


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