Examples of Sensory marketing

 To Do:

- Find relevant transition between perception and sensory design (physiology?) and case studies documenting the effectiveness of sensory marketing compared to not using (some examples below) - 

- Make sure this point doesn't get bogged down in just sensory marketing. the design should be at the heart of this question so find a way to draw elements of sensory design/consumer-based design into this final part of the 1st point. 

Part 1 of the essay so far:

https://hbr.org/2015/03/the-science-of-sensory-marketing

'Another example is Olay Regenerist thermal facial products, which are engineered to generate heat upon application (although heat isn’t necessary to their functioning) to signal that they are working.' 

'“In the past, communications with customers were essentially monologues—companies just talked at consumers,” Krishna says. “Then they evolved into dialogues, with customers providing feedback. Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding viscerally and subconsciously to them.”'

'Such conversations, she emphasizes, should be at the center of product innovation and marketing for many brands. Every consumer company should be thinking about design in a holistic way, using the senses to help create and intensify brand personalities that consumers will cherish and remember.'