AUDIBLE BRIEF - THE FARAWAY (DUE 23RD)

 Entry link ( New Blood Awards entry site)  - https://entry.dandad.org/new-blood/entry/edit/1078/step2/ 

What’s the challenge?

Design a visual identity for a fictional* Audible Originals title that stands out and makes some noise.

At Audible, designers might not have the full text available to listen to before they
create an identity - instead they will have the title, synopsis and a clear idea of the target audience. To replicate this process, you have a selection of four fictional* audiobook and podcast titles, synopses and core markets to choose from. You’ll need to get into the mind of your audience and design a digital book cover and series of visual assets to promote your title.

This brief is all about design craft, so consider how you can make your visual identity arresting and convince your audience to tune in

The Faraway

Target Audience: 18-34 year olds without kids, who are looking to escape.

Genre: Fantasy/Adventure (Audiobook)

Synopsis: Daniel has always been described as someone with their head in the clouds. Working in a local store, they are always dreaming of far away adventures until a new visitor comes to town and those dreams start to become a reality.

Influence your audience

Think about the space you’re designing for and who might be searching for this content. What would make them stop and take notice of the audiobook/podcast? People make split-second decisions from designs, about the genre, tone and who they think the content is for, so how can you express that your title is for them? 

Make your identity work hard

The identity needs to live in a sea of tiny squares but also be able to stand alone both as a virtual and physical asset. The entirety of the design will be visible on the product description page that draws the reader in or as an ad on Instagram. Think about the wider ecosystem of the design and all the touch points it will cover. If the title feels too long for the small space, feel free to abbreviate it so it can be legible.

Deliverables

You must use the templates included in the brief pack to ensure your designs fit in the relevant Audible spaces. Your visual identity must include:

• Title ‘cover’
• Product description page (full bleed background)
• App banner
• An example of your identity across three different Out of Home spaces such as buses, bus shelters or transport gates (please note, these templates are not included in the pack as you can choose any three spaces that are relevant to your target audience and title)
• Online assets (cover, product description page and app banner) must include the Audible Original badge as shown in the templates. Your Out of Home responses must also include the Audible logo (included in the brief pack).

What and how to submit: Read Preparing Your Entries before you get started for full format guidelines.

Main (essential):

• JPEG slides (max. 8), showing your solution.
• Optional (judges may view this if they wish):
• Interactive work (websites, apps, etc); video (max. 1 min total). 

Moodboards