Can Advertising win back our trust?
A 2019 report from Advertising Association stated public trust has been in decline since the '90s, with advertising now considered below the trust levels of energy suppliers and banking.
We're only ever shown the most polished version of a product through advertising, i.e. The burger you see in the adverts vs the burger you get in-store.
Could present some of the tricks used within the 'staging' of food in commercial food photography
Outcomes: Re-branding advertising campaigns with imagery of the real products from the store. Could be presented in a magazine/lookbook with a satirical sort of agenda.
https://www.youtube.com/watch?v=HuEyrLbJ25w&ab_channel=Vox
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