Design that takes the importance out of things
Reinterpreting very factually based magazines and/or newspapers visual qualities.
How could I take say a business magazine like, 'Entrepreneur' or 'Inc' and redefine their steady indistinguishable cover design and layout, so that it's still recognizable to their customers but has a different composition and visual message, to attract new customers/subscribers to the magazine?
This could potentially allow for a new younger, more design orientated demographic to start buying the magazine.
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