Extended Practice Task (NOT FINISHED)

Briefs so far: 

(previous blogs describe in more detail)

1. (Resonance) Live Brief: Creating a dynamic and interesting multi-platform record label branding,  for a new record label in the Bristol/Bath area. 

2. (Noise vs Noise) Live Brief: idea based on a jazz collective in Denmark who has played out of tune bad music at far-right rallies

3. (News posters) Research-led brief: 1 news article a week, presented in a poster format, could be presented on a website or Instagram page; covering the topic of politics, extremism, climate, COVID, BLM, drugs, Brexit, Hong Kong

4. (Animated Vinyl Stickers) Collaborative brief: With there being a huge spectrum of amazing album covers across all different genres of music. A platform that presents them in a form that uses motion to present the unique aspects of the design in a motion graphic.

5. (Getting active in COVID app) Research led Brief: an experiential navigational app that locates these wild swimming points

6. (Perfume Adverts) Live Brief: Re-branding 'new perfume' campaign in an ironic way. 

7. (Mental Health Awareness within Sport) Research led Brief: Blog presenting relevant stories (good + bad?), self-help guides, helplines 

8. (Plant Directory app) Collaborative Brief: 'Help to grow' plant app

9. (2-minute beach clean app) Research led Brief: The aim of this project would be to create an app that would enable the user to keep on top of their daily 2 minutes of cleaning.

10. (Satirical Advert Magazine) Live Brief: Re-branding advertising campaigns with imagery of the real products from the store. Could be presented in a magazine/lookbook with a satirical sort of agenda.

11. (Re-branding Business magazine) Live Brief: Reinterpreting very factually based magazines and/or newspapers visual qualities.

Evaluation of the briefs you have written, can you answer these questions? 

What is the problem? 

1. A new techno/house record label (Resonance) needs a clear identity for their online (social media) presence, along with physical posters and vinyl covers. 
What area are you focusing on? 

1. Branding of the music label 
Is there a bigger context? 

1. At the moment the label is simply producing tracks and uploading them onln, but once it is possible for them to host events in public spaces, then there will be more promotional design work needed and potentially projected visuals for the individual artists at the live events. 
What is the form and amount of research to date? 

1. Mostly contextual research into other record label designs, especially those that promote techno and/or house music
What is your timescale? 

1. To have Instagram and the clear branded identity for the label to be set up for the end of October. 
What is achievable with the time you have available?

1.  Set up an Instagram page and any relevant promotional work for the label for when they went their mixes promoted. 

Areas of focus

Specific areas of research? 

Specific practical methods? 

Specific contexts? 

Specific audiences?

Methodologies 

Methods of research? 

Methods to evaluate outcome? 

Methods to evaluate progress? 

Methods of production?