Rewording Question

 

I felt that my question was too focused on the comparison between types of branding, which I felt didn't have much substance to it, so I have rephrased the question to, 'how valuable is an experiential design approach to the growth of an identity'. This allows for the focus of the question to shift to the topic solely to experiential branding, which I can draw examples of the use of the experiential design in other forms outside of the commercial needs, i.e. the use of experiential design within political demonstrations, healthcare, etc, creating a broader set influences experiential design has on its audience; and due to the multi-disciplinary nature of experiential design, the focus of the question can stay particular to experiential design but the nature of it can be implemented into sectors outside of the consumer goods sector, which I feel with only help me further justify my argument for the validity of experiential design as a form of branding/design. 

With the question being on how valuable experiential branding is, I feel that a timeline as the base structure through the essay, referring to how it has been used in the past and how this informs creative choices in the present day, will help me communicate the validity of experiential branding. Especially in the tough climate the art sector is in and will be for the foreseeable future; uses of experiential branding/design outside of the consumer goods sector would validate its value in a broader sense. 

Theories such as hyperreality and brand perception will be useful in communicating experiential branding within the consumer goods sector, but maybe the use of phenomenology with the aspect of providing a clear undistorted message could translate into the essay in the form of experiential branding/design within political demonstrations and within health care, further promoting the idea that experiential branding/design can create experiences that communicate the almost 'truth' of the reality (whether that be referencing consumer goods, political agenda or within healthcare)  that other forms of design/branding cannot, as they can't create that same multi-sensory experience which can communicate a clear message literally to a number of senses not just visually. 

Extra Notes:

• The ethics within experiential branding/design - businesses catering to new audiences - what they take into account when approaching design for different demographics i.e. women's kin care catered to different genders. + expense of it -not viable for small brands (unless simple pop up event)
• Key point - experiential design id multi-disciplinary 
• Secret Cinema - Picnic event - There were different levels to how involved you wantedto get 
• The switch to online experiential design (timeline)