COP tutorial notes

1.  what is the core of the subject? - look at the psychology of it all - understand this impact (this will be the common thread to tie the essay together) 
2.  From here you can focus on the psychology of shopping and how experiential branding implements elements from this, and then its relationship to chosen theories
3. Looking at elements outside of consumer goods, look into the relationship between installation art and experiential branding (how do these artists focus on the interaction - using semiotic 'tricks' as replicas of consumer psychological 'tricks'. core ideas of why an interactive design works.
4. Come up with headings for essay. 

For practical: 

1. Could expose the subconscious tactics within consumer branding/marketing in a product/installation. deconstructing the elements presented in the essay. 
2. Comparison shopping experience to experiential distorted experience. 

ISSUES DISCUSSED AT THE TUTORIAL

Experiential design / branding – identity Pop up installations – tapping into senses  Experiential campaign  Multi disciplinary nature of experiential design  Events  Is experiential design used in normal shops? Shopping psychology – layout of space - positioning  What kinds of companies use it?  How effective is it?  What could other brands learn how do they benefit – is it always appropriate? Bompass & Parr – experimental design field

TUTOR ACTION

STUDENT ACTION

Mechanical authenticity Hyperreality  Novelty – memorable – connect experience with brand – gimmick  Shopping with Freud  Consider the focus - brand identity – experiential design within other fields as examples of success or how it can be used for other purposes. Installation art  How do installation artists create – Bruce Nauman  Claire Bishop participation  What are the key points? Chapter headings – sections – 3-5  What the core of the subject  Cinema – smell of popcorn  Design of IKEA Apple shops  Installation raises the cultural value of a product