Brief Template (task 3)

 How will these briefs build the experiential portfolio you want?

Tips:

• Create clear parameters for the brief 
• Keep the brief, brief. No long paragraphs.
• When transferring 'broad' briefs (D&AD), interpret the brief then narrow down into the format of these brief templates. 
• Research briefs start with a theme, then are guided by the research (more open to individual interpretation) - through found research // try not to project own idea of research 
• Focus on your process/area of focus  (i.e brand strategy, guerilla marketing, branding) and then focus on how you can operate within that area of focus and play around with those rules within that process. 
• Write the brief as if you're explaining the idea to a novice. Every basic detail, making the brief as clear as possible.  Keep the description brief though - two lines max
• Mandatory (mandatory to the course) requirements - as well as the needs of the outcome. academic requirements i.e. design boards, blogs.
• Deliverables (deciding on what you will change) - will there be any supporting work alongside the final outcome. - with collaborations - deliverable could consider the style of the person you're working with. - managing print 
• Module - 5th May 
• Studio deadline - deadline you set for each brief 
• I the project has multiple outcomes, have to decide whether the design boards have multiples sets of design boards (conflicting design approaches) 
• Know your target audience before write brief 
• Background considerations - how will corona influence the brief? 
• how can you communicate the same question in a more interesting way? 

Tips:

1. Write the brief as if you're explaining the idea to a novice. Every basic detail, making the brief as clear as possible.  Allows for a range of interpretations 
2. Writing from a point of personal interest - creates a clear understanding and interest in the 
3. Should be constructive (clear guidelines to the brief), but allow for a personal interpretation that's exciting. 
4. Have resounding and well-informed documentation of your process, and all the processes are related to one another 
5. Knowing where to direct your research i.e. background considerations - how does this influence your choices 

Introduction 

Grocery retail is a very busy environment with brands competing to attract shopper’s attention as they enter and navigate around the store. Research shows that shoppers make the majority of their purchasing decisions in store, which makes POS displays a key element of the marketing mix. Brands need to attract consumers and market products successfully by using POS displays that grab the attention of shoppers and differentiate from the competition, as well as being functional and easy to assemble. Many music festivals were cancelled in 2019 due to adverse weather and in 2020 due to Covid-19. Our fictional ‘Cardboard Masters’ Festival in 2021 aims to bring together arts, music and adventurous sports. 

For inspiration see: https://uk.pinterest.com/ metalpackuk/

Brief E - https://www.iom3.org/sites/default/files/Briefs%20students%202021%20FINAL_0.pdf

Tips for writing brief:

• “Clear question and time scale.”
• “Anyone can understand what is being asked.”
• “There is a clarity”.
• “It is interesting.”
• “You can tell what the aim is meant to be”.
• “The brief is written clearly”.
• “It is challenging, you have to think.”
• “It is written in bullet points rather than large paragraphs of information.”
• “It needs to be snappy.”
• “Allows room for development.”
• “There is a good amount of background information.”
• “You understand what needs to be completed.”