One hour Brief - CALM #DATEWITHAMATE

About:

A one our brief for 'CALM', a suicide prevention movement. The aim of this brief to quickly come up with an effective set of storyboards for their Instagram page, that would approach the idea of checking in on your friends. 

In a time where people are feeling lonelier than ever due to restrictions on mixing households, the CALM movement's agenda is more relevant than ever, offering a place for those affected to reach out and have a connection with someone. The current climate we are in (COVID) was a driving force behind our outcome, along with some of the previous styles of content on the CALM Instagram page. 

Research: 

Collage of selected promotional works from 'CALM' Instagram and website. There was a variety of imagery with bold type layered ontop and 'memes' on Instagram, but as a group, we were more drawn to the illustrative works of similar organizations such as 'The mInd Map' who communicated their message through short-punchy phrases and playful sketches. 

Initial Ideas: 

Mel's playful sketch here was aims to communicate a sense of brightness and lightheartedness to what is a very serious topic, we aim to work with this aesthetic alongside meaningful messages to create a genuine but fun approach to the Instagram stroy boards. 

While Mel and Hannah work on the style of the middle (2nd) tile on Instagram, Ben Cobb and myself work on slogans to accompany the middle imagery. 

Here my slogan attempted to catch the audience's attention through a sense of visual hierarchy in the type, creating a potentially memorable slogan that can be read in two ways. A quick outcome that could be refined a lot more, the background color doesn't communicate our light aesthetic, but this was simply chosen to make the type stand out more; with more refining, a different typeface would have been chosen, one that felt softer than this, potentially Futura as it still looks effective as a heading type but has rounded look to it. 

Bens design here incoprates speach bubbles, a visual cue to the topic of callign and having discussion with your friend in need. Layered textures used on the speach bubbles to add a sense of depth to the design. 

Specification (written by Shamita) 

CALM - Date with a Mate

To celebrate the power of friendships, we have created storyboards for Instagram for the CALM campaign. Yellow and pink create and bright and happy aesthetic. We have used two type based and one illustrated boards with playful styles, to show how fun and lighthearted you can be after calling a mate.

Final Outcome:

with alterations made to the typeface and a change in the color palette (to communicate a sense of brightness and happiness), Hannah has put together a set of story boards that present our take on the #DATEWITHAMATE campaign.