Paragraph 1 Research (consumer theory) [The relevance/importance of multi-sensory design/branding in consumer and art industries. will it survive through and after covid?]

Consumer Psychology, (Jansson Boyd, 2010) 

Reference List:

Jansson-Boyd, C. (2010) Consumer Psychology. (2nd edition), Maidenhead: Open University Press.

In-text citation:

Jansson-Boyd, C. (2010)

Brief History of Consumer Psychology 

Consumer Memory & Learning 

Perception & Attention 

Brand Loyalty 

Identity 

This research will form the basis for some of the avenues I will want to explore in my first paragraph, in relation to how consumers interact within the consumer industry, in particular the physical shopping environment. 

This research doesn't offer much in the way of multi-sensory design with the consumer industry, but it does offer points of discussion on fundamental elements to consumer psychology and how connections between the consumer and the branding//advertsising within the consumer industry are formed. 

Schultz, D.P., & Schultz, S.E. (2004).  A history of modern psychology. Belmont, CA: Wadsworth

Berger, A., Ditchter, E. (2017) “Introduction to the Transaction Edition," The Strategy of Desire, [E-book edition]. Abingdon: Routledge. 

Dichter, E., The Strategy of Desire, 1964, p. 341

Kanner, A.D & Gomes, M.E. (1995). Ecopsychology : restoring the earth, healing the mind. San Francisco : Sierra Club Books.

Schwartz, S.H. (1990) “Individualism-collectivism: Critique and proposed refinements” Journal of Cross-Cultural Psychology. P139-157