Tutorial Notes

Issues Discussed in Tutorial 

• Structure 
• Experiential design/branding 
• Shaping the customer experience through multisensory design 
• Chapter 5 – how will you support your statements on this very new area 
• Consider participation over the internet…
• Think about the thrust of the argument – is it a plausible form of design to be used in the future – changing face – the high street is changing – internet (introduce this idea in the introduction) the place of the designer within this 
• Is the experience of shopping virtually the same as physically? The place of physical presence 

Student Action

• What would be the more interesting topics? Sensory architecture 

• What is the practical? 

• Survival through covid – interactive online – 

• Flipping the whole thing? How can multisensory experiential design survive through and after covid?

• Can what is understood about multisensory design be used online?

• Offers up a proposition for outcome…

• ASMR

I am considering the idea of changing the essay question to something along the lines of, 'How can multisensory design survive through and after covid?' as this allows for a wider breadth of topics to explore within the confines of experiential (multi-sensory) design.

The original question proposes the question of how valuable is experiential design in the field of branding, which is an interesting topic in that it questions an area of branding that hasn't been extensively documented (experiential event agencies) who's works implement a multitude of creative skillsets which relate to so many aspects of the values and strategies behind creating a 'strong brand identity'; and it does offer the comparison of general psychologies of shopping and the marketing/branding theories behind the decisions made on the shop floor. It just feels that the question almost limits the discussion at that, there isn't much room to explore avenues such as the value of experiential design being seen in other fields of working; the question almost feels a bit run of the mill and doesn't have a clear drive behind it, leaving the essay a bit fragmented and indecisive.

Moving forward I'm going to redirect the question into one that has a clear drive behind it, one that can be tied through the essay into more encompassing elements.

Potential Essay questions:

• The relevance/importance of multi-sensory design/branding in consumer and art industries. will it survive through and after covid?
• How can multisensory design/branding survive through and after covid?