Projection (synesthesia) - ISADORA Test + other potential outcomes

The topic of synesthesia (one sensory stimulation results in the sensation of an another) came up throughout my research into sensory architecture, with the use of one sensory mode of media (audio/songs) altering the output of another sense vision (imagery); the use of the programme ISADORA could be a good means to present an interpretation of what it is like to see the world through the eyes of someone with synesthesia, or alternatively, my own interpretation of this through the altering of imagery on after-effects to correspond the tempo/bass/pitch of music/sounds being presented. 

The main question though, is where would this representation be situated, is a documenting of synesthesia within a retail environment (which has been heavily documented in the essay i.e. Abercrombie & Fitch stores). This could be for example a recording of a shopping mall where the imagery is distorted with colours and shades and other imagery present in those with synesthesia. Or potentially a more conceptual interpretation could be the presenting of visuals produced through audio influences, in an installation, similar to the works of Ryoichi Kurokawa.

ISADORA test

https://www.youtube.com/watch?v=KOpIpApXx14

Set-up of an interactive projection. The projection consists of two inputs - one found imagery online of some of Alvar Alto's architecture, and the other being a live feed from the webcam. The position (horizontal + vertical) from the live feed, on the projection, is directly linked to the contrast and brightness of the live feed imagery. 

While ISADORA is a really good programme for creating interactive images/projections, I don't know the programme well enough to create a set of imagery that is very interesting; I could make chosen imagery move around the page depending on where the page, and through using it in the past I've been able to make this imagery react to audio, but again the audio was just simply manipulating the placement of the imagery.  

Saying this I think I will try to emulate the distortion seen in my research of artists such as David Genco,  Melissa McCracken and Wassily Kandinski who all presents differing but very clear ideas of what synesthetic vision looks in their own regard. The use of geometric shapes in Kadinskis paintings, and the bold expressive colours used in McCkrakens paintings. Also, the influence of David Genco's use of blurry visuals and focus on numbers being an instigator of the synesthesia, and how he assigns colour, gender, and personality to those numbers - the assigning of broader themes to numbers in Gencos works could be reinterpreted through my outcome in the form of associating the growing value of materiality and presenting this influx through relevant imagery that incorporates the visual aesthetic of synesthesia, potentially presenting sounds from shopping malls with related 'materialistic' imagery morphing as to this audio. 

Could be a comparison of the sensory design used within stores i.e. comparison of apple store to Abercrombie & Fitch in the essay (would include more shops that use a sensory design like Lush's smell). This outcome could almost be a rebranding or new visual identity for each of these stores, but from the perspective of synesthesia. - with descriptions of their use of sensory design to go alongside (typeface influenced by synesthesia or stay the same as their own typeface) 

POTENTIAL OUTCOMES: 

1. Projection presenting the growing value of materiality as being a personality, -   presenting sounds from shopping malls with related 'materialistic' imagery morphing as to this audio  incorporates the visual aesthetic of synesthesia. 
2. Could be a comparison of the sensory design used within stores. A rebranding or new visual identity for selected stores that have incorporated the sensory design into their brand, but from the perspective of synesthesia - with descriptions of their use of sensory design to go alongside. (potentially a VR piece or a rebranding of a company within the retail industry) - whats the justification behind this - is it that VR directly puts the focus on isolating the sense of vision - therefore putting focus on the sense of sight - something that is discussed in the essay snd is obviously. key factor of synestehsia 
3. Could be the visuals for a new clothing line launch - related to the retail industry (synesthesia colours almost like club projections) 
4. Something bland – make it interesting having a connection.
5. Video presenting synesthesia + general aesthetic of it (projection) - then use that aesthetic to brand a product launch from a company that uses sensory design.